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Marco Cirillo

Jun 2, 2026 / SEO-GEO News

Google 2026 Endgame: Consumer search behaviour has structurally changed, Google owns data proves it.

TL;DR Google published a year of AI Mode behavior data the same week as I/O 2026. The average AI Mode query is 3x longer than a traditional search query. Planning intent is growing 80% faster than overall query volume. Image searches are up 40%+ per month. Separately, an independent study of 500,000 prompts found AI Overviews appearing in 86% of searches, up from 57% twelve months ago. These are not predictions. They are measurements of how a billion people search right now. If your content strategy was built before this data, it’s optimizing for behavior that has already shifted.

Marco Cirillo

Apr 24, 2026 / Product

Your Website Is Being Ignored Twice — Here's What to Do About It

Search behavior has permanently shifted. AI systems now intercept the majority of queries before users reach any website — 64% of searches end with zero clicks, and 93% of AI Mode sessions never leave Google. Your content now has two jobs: feed the AI so it cites you accurately, and convert the human who still clicks through. Most content strategies are doing one or the other. The brands that compound over the next three years will do both.